On-Demand Videos: Strategy


 

7 Simple Social Concepts7 Simple Social ConceptsDave Kerpen7 Simple Social Concepts

If your customers aren’t raving about your company on social media like Facebook, Twitter and LinkedIn, you’re probably not bringing in the revenue you could be. A recent Nielsen survey found that consumers trust word-of-mouth recommendations more than any other form of advertising.

 

 


 

Startup CommunitiesStartup CommunitiesBrad FeldStartup Communities

Being located in an entrepreneurial hotbed like Silicon Valley or Boston can make it a lot more fun to start and grow a business and expose you to vital connections, whether to investors or talented employees. But what if you live somewhere else – and aren’t in a position to relocate?

Maybe it’s time to create an entrepreneurial community of your own. In this seminar, entrepreneur-turned venture capitalist Brad Feld, who helped turn Boulder, Colorado into one the country’s most exciting hubs of innovation, will share some of the steps that helped its startup scene to take off.

 


 

Innovation through Customer FocusInnovation through Customer FocusGary HooverInnovation through Customer Focus

Looking to put your company on the fast track? Then there’s no better teacher than legendary entrepreneur Gary Hoover,co-founder of Hoover’s, the business data information company, and Bookstop, an early superstore for books that got acquired by Barnes & Noble.

 

 


 

Abundance - The Future is Better than You KnowAbundance - The Future is Better than You KnowDr. Peter DiamandisAbundance – The Future is Better than You Know

It’s an extraordinary time to be alive—and to run an entrepreneurial company. Never before have small and midsize companies had the ability to touch the lives of billions of people so quickly, thanks to fast-changing technology that multiplies the impact of what we do exponentially.

 

 


 

Free The Idea MonkeyFree The Idea MonkeyMichael MaddockFree The Idea Monkey

The world’s leading companies—from Disney to Microsoft—are masters at striking a balance on their teams between the Idea Monkeys—creative types who are great at brainstorming new ideas but not always easy to rein in—and the (Ring) leaders, who know how to awaken and focus the Idea Monkeys in their organization while setting strategy and executing with precision.

 

 


 

Real-Time Marketing & PRReal-Time Marketing & PRDavid Meerman ScottReal-Time Marketing & PR

The real-time mind-set recognizes the importance of speed. It is an attitude to business (and to life) that emphasizes moving quickly when the time is right.

An immensely powerful competitive advantage flows to organizations with people who understand the power of real-time information.

 

 


 

The Way of InnovationThe Way of InnovationKaihan KrippendorffThe Way of Innovation

Kaihan Krippendorff is the creator of the Kai Method, a strategic methodology that teaches executives and businesses how to seize options others ignore, unlock innovation, and build strategic thinking skills.

 

 

 


 

What Would Google Do?What Would Google Do?Jeff JarvisWhat Would Google Do?

Jeff blogs about media and news at Buzzmachine.com. He is also an associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism. Jarvis underscores how critical it has become to see the world as Google sees it.

 

 

 


 

World Wide RaveWorld Wide RaveDavid Meerman ScottWorld Wide Rave

The web has profoundly changed the rules. Smart marketers now communicate with buyers through content rich Web sites, blogs, YouTube videos, ebooks, and other online media that buyers actually want to consume. And David Meerman Scott has wrote the first highly readable and practical guide for leveraging these tools in growing businesses: World Wide Rave.

 

 


 

Purple CowPurple CowSeth GodinPurple Cow

Author of a dozen top-selling books on marketing (including Permission Marketing, Purple Cow, All Marketers are Liars, Meatball Sundaes, and his latest Tribes), number one marketing blog in the world, and the number one speaker on the subject of marketing, Seth is THE thought leader on all things marketing – and marketing couldn’t be more essential than right now.

 

 


 

Managing in an Uncertain EconomyManaging in an Uncertain EconomyGreg BrennemanManaging in an Uncertain Economy

When the world’s best-known companies want to grow in tough times, they know who will get the job done: Greg Brenneman.

He’s got an unparalleled track record as a leader, having served as CEO of Quiznos, Burger King and PwC, and president of Continental Airlines. Today, he coaches senior management at firms in the portfolio of CCMP Capital, the global private equity firm where he is chairman.